Lifestyle & Music: Oxjam Shoreditch Takeover

Courtly Love bringing glamour and rock star cool to the Oxjam Shoreditch Takeover, 2014

Courtly Love bringing glamour and rock star cool to the Oxjam Shoreditch Takeover, 2014

I spent the last 18 months developing and managing Oxfam’s digital media campaigns. From legacy to Oxfam unwrapped, Oxjam to the Oxfam Online Shop, I had the great pleasure of helping this long standing charity raise awareness of it’s activities and plight and most importantly, raise funds.

It’s a challenging landscape for charities these days, there are so many charities calling out for support, so many world & humanitarian disasters needing help and everybody in the UK still feeling the pinch and less inclined to give.

Active in pockets of poverty and disaster, from Syria and Iraq, to South Sudan and helping with the current Ebola outbreak, Oxfam are working at the coal face to support the people innocently caught in cross fires with basic sanitation, like soap, buckets that recycle water and digging toilets to stop disease spreading. All on top of their efforts to obliterate poverty and even the gap between the rich and poor. Some of that is campaigning for policy change, for world leader’s to take note and rectify; some of it is campaigning for shifts in consciousness or even just an awareness of what’s right and wrong – ie tax evasion!

To say I’m passionate about their cause is an understatement! I found myself raising money to put a team in for the emergency challenge and participating in the live below the line challenge; how could I resist a call for volunteers for the Oxjam shoreditch takeover?!

I’d help run some recruitment activity around this event, getting potential gig makers to sign up and start the process of receiving help and support in running their Oxjam events, so it was really interesting to see it from the other side.

It was such an incredible day and wonderful to see people sharing their talents and skills, bringing those together in music in a shared charitable goal. Everybody donated their time or their money in a shared musical experience. It was wonderful!

The bands were brilliant, such a display of talent across different spectrums of genre and lives. Many had full time jobs to support their musical passions, spending their free time dragging their equipment around from venue to venue, squeezing in rehearsals and still happily buying their own pints at Oxjam. Ollie from The Reelers, a wonderful rhythm and blues band who opened The Strongroom Bar’s festivities, married only the day before and had several members of the wedding party at the event, including his lovely new wife Emma. The dedication to her was very touching and set the tone for a very personable day.

Dedication to the one I love - Ollie of The Reelers dedicates a song to his new bride at Oxjam Shoreditch Takeover

Dedication to the one I love – Ollie of The Reelers dedicates a song to his new bride at Oxjam Shoreditch Takeover

Shout out to Liam and the sound crew and Alice our sound engineer, to Amy the venue’s events manager for spending her whole Saturday working for free!

The bands, in order of appearance – The Reelers, Winters Island, Violet Woods, High Skies, Courtly Love and The Fuse followed by a DJ set from We Are Evergreen. Consummate professionals, talented artists and lovely human beings. I hope you picked up some new fans (me for one!) and enjoyed the experience. The audience, we loved it!

I spoke to one of the audience and asked her how she came to be at the event. She said she was walking past and heard the music and followed it inside. Her personal motto was to always follow the music and she couldn’t have been more right.

Violet Woods perform at The Strongroom Bar at the Oxjam Shoreditch Takeover 2014

Violet Woods perform at The Strongroom Bar at the Oxjam Shoreditch Takeover 2014

Advertisements

Have your say

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s